eMedia

IQR partners with media firms to build and manage strategic technology platforms. We use offshore resources and pre-built components to speed up the ROI in the transition from print to online.

We integrate a mix of IQR proprietary components, open source, commercial off the shelf and custom-built software into a total solution that is aligned with business needs and priorities. We then continue to take responsibility for a turnkey solution including system management, data management and software maintenance.

IQR solutions focus on two different but related challenges:

1. Build a compelling online experience. According to Forrester Research, 75 percent of users visit B2B sites for their content offering, of which 66 percent return due to ease of use and only 13 percent return because of brand association. The online challenge for publishers is to leverage content and technology and not their brand.  The online experience that creates a loyal community is built on five pillars:
• Search.
• Community.
• Personalization.
• Unique Content.
• Web 2.0 user interface.
  
  
2. Build a sustainable monetization engine. Google’s success was not only from their better search; it was their economic model for advertising. IQR believes that the online monetization model in niche B2B and enthusiast markets will be come from “hard ROI” offerings, including high quality lead generation and e-commerce solutions.  This is built on two pillars:
   
   
• Online Vendor Product Database. This can evolve from existing Buyer’s Guides.
• Registered Users. This is key to delivering leads that have the “who” as well as the “what” data generated by a click.

IQR’s existing system contains the following components, which are built upon a platform that is designed for customization:

IQR's Existing Technology Components

• Sales Order Management
  
• Order Management
• Catalog and Product Management
• Promotion and discount Management
• Customer communication
• Reports


• Publication Management
  
• Template Generation and Management
• List Generation and Management
• Workflow Management
• Ad Content Management
• Content Aggregation Tool
• Publishing Tool


• Marketing Management
  
• Campaign Management
• Campaign / Promotion Tracking
• Site Usage Tracking System
• Adserving and Banner Management


• Customer website
  
• Registration and demand generation
• Search and Navigation
• Interact and transact with online directories
• Subscription and profile management
• Product buying and payment management


• Research and Editorial Management System
  
• Contact List Aggregation and Uploading System
• Email Management / Tracking System
• Telephonic Research System
• Quality Check System


• Backoffice
  
• User / Roles / Rights management
• Asset Library Management
• Database Management
• Audit and Logging
• Reports

WHY IQR IS THE BEST PARTNER FOR PUBLISHERS

1. Offshore economics with domain expertise in B2B publishing

2. Existing software for the core functionality

3. Turnkey solution including system and data management

We understand B2B publishing. We can contribute ideas based upon our knowledge of the industry. You don’t waste valuable time explaining your business before we get started. There is natural synergy between eMedia and the other areas we work on such as Audience Relationship Management, Vertical Search and Rich Data Information Services.