IQR provides subscriber acquisition and renewal services for controlled circulation publishers using a mix of telemarketing, email and online. We reduce the cost of telemarketing by using our offshore call center in India. Our track record includes 6 BPA audit cycles and we have proven our ability to deliver with “tough crowds” such as IT managers, doctors, Wall Street and manufacturing managers. We increase efficiency by using our integrated email campaign management system. Our innovative Dynamic Web Registration System (DWRS) drives more subscriptions online while saving subscriber time. Finally, we work on enriching the prospect lists to reduce the cost of acquiring new subscribers and then use these enriched lists to drive new revenues from list rental, directories and online events.
